Antonia Riera
Head of MICE
WHY MAXIMICE?
With 10 local offices maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.
Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive.
All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.
BUSINESS UNITS
MICE
MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.
AUTOMOTIVE
Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.
MICE

AUTOMOTIVE


Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.
MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.
maximice events CONGRESS is our unit specialized in the organization of congresses all over Spain. As a registered PCO we are thoroughly aware of the different and very specific needs for this kind of event and face them head on with our professional team of congress planners. Whether you want our help with a singular service or would care to have us organize the whole congress - the maximice congress team is your partner.
TEAM


Liliam Vich
Senior Project Manager MICE
Area Manager Mainland Spain

Kathi Allmendinger
Senior Project Manager MICE
Area Manager Balearic & Canary Islands

Úrsula Medem
Senior Project Manager MICE
Area Manager Central South Spain

Lena Schwartz
Project Manager MICE

Salomé Ayuso
Senior Project Manager MICE
Branch Manager Costa del Sol

Emilio Rubio
Project Manager MICE

Pam
Op den Brouw
Senior Project Manager MICE
Area Manager Barcelona-Cataluña

María A. Mascaró
PROJECT MANAGER MICE

Elena Baynova
Project Manager MICE
Branch Manager Ibiza

Sonja Gassmann
Assistant to Management

Albert
Julve Brañas
Head of Controlling

Alicia
Zubko
Project Manager MICE

Melanie
Grbac
Senior Project Manager Automotive

Hannah Hagemann
Head of Automotive

Clara Cortina Jorge
Senior Project Manager MICE

Saskia de Vries
Consulting Partner

Virginia Dols
Administration

Julien Harksen
Graphics & Web Design

Virginia Cáceres
inSuite Partner
Branch Manager Tenerife

Mauricio Alemán
inSuite Partner
Branch Manager Gran Canaria

Joan Massanet
ICT Manager

Iñigo García-Valenzuela
goBasquing Partner
Branch Manager Bilbao

Anna Babayan
Marketing & Sales Manager

Markus Müller
Managing Partner

Juan Miguel Caldentey
Managing Partner
MANAGEMENT

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 - since then he calls the island his home. Markus is the thinker and driving force behind Maximice.
With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.
Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.
Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.
In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.